PENGARUH ATRIBUT PRODUK TERHADAP MINAT MENABUNG NASABAH DI BANK SYARIAH

RONI ANDESPA

Abstract


Research has the theme: Sharia Business Management. The research objective is: to examine the effect of product attributes on the interest in saving customers in Islamic banks. The research location is in West Sumatra Province, Indonesia. Research variables are: independent variables are product attributes (cost, function, location, information, image), and the dependent variable is interest in saving. The research population is all customers in Islamic banks operating in West Sumatra. The research sample was 250 customers. The research approach is a quantitative approach. The analytical tool used is multiple regression analysis. The results of the study are: product attributes have a significant influence on the customer's saving interest.

Keywords


Islamic Bank, Product Attributes, Savings Interest

References


Assael, H. (2001). Consumer Behavior. New York: Thompson Learning.

Astuti, T., & Mustikawati, R. I. (2013). Pengaruh Persepsi Nasabah Tentang Tingkat Suku Bunga, Promosi dan Kualitas Pelayanan terhadap Minat Menabung Nasabah. Nominal, Barometer Riset Akuntansi dan Manajemen, 2(1): 182-198.

Erol, C., & El-Bdour, R. (1989). Attitudes, Behaviour, and Patronage Factors of Bank Customers Towards Islamic Banks. International Journal of Bank Marketing, 7(6): 31-37.

Fandy, T. (2008). Strategi Pemasaran. Yogyakarta: Penerbit Andi.

Fahrudin, M. F., & Yulianti, E. (2015). Pengaruh Promosi, Lokasi, dan Kualitas Layanan terhadap Keputusan Pembelian Nasabah Bank Mandiri Surabaya. Journal of Business & Banking, 5(1): 149-162.

Feinberg, F. M., Kinnear, T., & Taylor, J. R. (2012). Modern Marketing Research: Concepts, Methods, and Cases. Boston: Cengage Learning.

Ferdinand, A. (2006). Metode Penelitian Manajemen: Pedoman Penelitian untuk Penulisan Skripsi, Tesis, dan Disertasi Ilmu Manajemen. Semarang: BP Universitas Diponegoro.

Gitosudarmo, I. (2000). Manajemen Pemasaran. Yogyakarta: BPFE UGM.

Howard, J. A. (1994). Buyer Behavior in Marketing Strategy. New Jersey: Prentice Hall.

Kotler, P., & Armstrong, G. (2010). Principles of Marketing. UK: Pearson Education.

Limbong, N. S., & Solihat, A. (2013). Pengaruh Atribut Produk Tabungan Terhadap Loyalitas Nasabah (Studi pada Bank XYZ KCP Antapani Bandung). Jurnal Ecodemic, 1(2): 84-90.

Mehta, A. (1994). How Advertising Response Modeling (ARM) Can Increase ad Effectiveness. Journal of Advertising Research, 34: 62-62.

Oliver, R. L. (2014). Satisfaction: A Behavioral Perspective on the Consumer. London: Routledge.

Palilati, A. (2007). Pengaruh Nilai Pelanggan Kepuasan terhadap Loyalitas Nasabah Tabungan Perbankan di Sulawesi Selatan. Jurnal Manajemen dan Kewirausahaan, 9(1): 73-81.

Percy, L., & Rossiter, J. R. (1992). A Model of Brand Awareness and Brand Attitude Advertising Strategies. Psychology & Marketing, 9 (4): 263-274.

Pertiwi, D., & Ritonga, H. D. (2012). Analisis Minat Menabung Masyarakat pada Bank Muamalat di Kota Kisaran. Jurnal Ekonomi dan Keuangan, 1(1): 61-69.

Suhardi, G. (2017). Pengaruh Atribut Produk yang Dipertimbangkan dalam Pemilihan Produk Deposito Perbankan terhadap Kepercayaan dan Dampaknya pada Loyalitas Nasabah. Kinerja, 12(1): 100-109.

Tyas, R. R., & Setiawan, A. (2012). Pengaruh Lokasi dan Kualitas Pelayanan terhadap Keputusan Nasabah untuk Menabung di BMT Sumber Mulia Tuntang. Muqtasid: Jurnal Ekonomi dan Perbankan Syariah, 3(2): 277-297.

Wibowo. (2012). Aplikasi Praktis SPSS dalam Penelitian. Yogyakarta: Gava Media.


Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

                              

View My Stats