ANALYSIS OF THE LEVEL OF HOUSEHOLD WELFARE OF HOME BUSINESS IN SOLOK CITY

TIKA MELLASYARI, FERY ANDRIANUS, MUHAMMAD NAZER

Abstract


Household business is a micro unit that continues to grow every year which affects the economy in the city of Solok. This study examines how the level of household welfare is a household business actor in Solok City. The research method used is descriptive qualitative and quantitative. This study uses primary data that is disseminated through questionnaires and deep interviews to domestic business actors and related stakeholders in the city of Solok. An analytical tool used with an objective and subjective approach and using SWOT. Study sample with 100 respondents. The results of research with objective and subjective approaches are already prosperous. The income of household entrepreneurs is 78%, above the provincial minimum wage. Household welfare of household entrepreneurs is also influenced by non-material variables. As well as from the results of the SWOT analysis it produced a strategy and policy direction that could be suggested to the government to improve the household welfare of household entrepreneurs in Solok City


Keywords


Household Business, Objective, Subjective, SWOT, Welfare

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References


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DOI: http://dx.doi.org/10.15548/maqdis.v4i2.256

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